EOTO Netflix

The Effects of Netflix

 In California of 1997 two men, Marc Rudolf and Reed Hasting, founded one of the most successful streaming service to date before streaming was even invented. Netflix, originally a online mail order for DVD's,  had an online catalog of movies and shows that could get sent straight to your house. This catalog have over 10,000 options to choose from, making them a big competitor in DVD rentals.  

It was 10 years later in 2007 when they first began to let there customers view movies directly in there home using the internet. Although they only had select titles to chose from it was still a drastic change in the way people can view movies and tv shows. 

Three years later in 2010 they announced they would start their streaming only plan. They also began to expand to Canada and by the end of 2012 they were in Latin America, the Caribbean, the UK, and Scandinavia. By 2016 they were in over 190 countries and territories. 

So within 10 years they went from a DVD rental service that allowed a few movies and shows to be streamed at home to have tens of thousands of online streaming options around all parts of the globe.

In 2013 they kicked of there own produced and exclusively streamed content with house of cards. now they have over 2000 original titles including some highly awarded and notable shows such as Stranger Things, The Crown, Bridgeton, and Squid Games

Streaming become a easy and convenient way for people to consume media. The consequence for this fell onto movie theaters. Lets people go to movie theaters because Netflix has such a large selection of

movies to watch as well as there own original content that is easily available. The original content Netflix provides is cuttings into the independent film industry. People would rather watch a Netflix original or an indie movie available on Netflix then pay for theater tickets and leave there home to watch it. Netflix allows for a more personalized viewing with movies catered to your taste provided directly to you home. 

Then comes the DVD industry. Before streaming Netflix mail order DVD were digging in to the profits of physical DVD stores. After streaming they made the idea  of DVDs seem like an inconvenience.  they also changed television. you no longer had to watch whatever was on tv or what DVD's and VHS's was available to you. Netflix allowed for the easy viewing of a thousands and thousand s of tv shows and movies without commercials. this caused  in increase in people dropping cable. In 2018 there was a 33% increase of people who dropped cable.

there was now a way to watch media from across the globe easily and in you r own home. it was another way of sharing and experiencing other cultures and ideas. It allowed for a broader option of entertainment then what people were used to. 

Netflix and there streaming model also stirred up how movies and shows were made in Hollywood As the actor Mat Damon explain in an episode of hot ones. DVDs were a major part of revenue for films. once streaming made DVDs absolute that took out a huge chunk of profits. this resulted in less personalized movies. Movies were no longer being made for specific groups of people because the risk of loosing money was to great. a lot of 2000's style chick flick movies like clueless or white chicks are no longer being made. 

Subscription style entertainment went on the rise because of Netflix and the streaming services that followed. Because of this movie theaters also made some adjustments to how they function. many theaters such as Regal and Amc have monthly and annual subscription plans. Regal has what they call Regal Unlimited which allows unlimited tickets to movies for 80- 24 dollars a month. Amc has Amc stubs entertainment was found extremely profitable and adopted by many companies. This includes some network channels such s NBC with there streaming service Peacock and HBO having Hbo max. 

With the here amount of shows Netflix has and there originals shows dropping every episode at once. the binge watching method was creating. this method of watching changed how tv shows were release and the amount of episodes. Netflix encourages binge watching and because of this there seasons tend to be around 10 episodes. The old average of episodes per season used to be around 22 now even network television is lessen the amount of episodes they release. Netflix created a norm for smaller episode seasons. 

Since there has been evidence on how detrimental this can be to the viewers. When watching tv for an extended period time it can increase the risks of heart dieses, and cause lower cognitive functioning. it also has a tendency to act as a "social surrogate" and provide a sense of belonging. binge watchers have also been found to be associated with loneliness and need for belonginess.